Where brand ambition meets retail reality.
Strategic advisor specializing in route‑to‑market, distribution systems, field execution, trade marketing, and commercial performance across FMCG, personal care, kitchenware and stationery.
What I Offer
Route‑to‑Market Architecture
I help brands design RTM models that drive coverage, efficiency and sustainable commercial results.
Distribution & Channel Development
Building resilient, high‑performing distributor and sub‑distributor networks tailored to market structure and category needs.
Field Sales & Execution Strategy
Guiding leaders in structuring, optimizing and enabling field teams to deliver consistent retail performance.
Market Visibility & Trade Marketing
Advising on visibility frameworks, SOV improvement, POSM allocation, and merchandising systems that strengthen category presence.
Launch Strategy & Execution Readiness
Designing launch processes that ensure fast adoption, pricing stability and compliance in retail environments.
Forecasting, P&L & Feasibility Advisory
Aligning commercial planning with financial discipline through accurate forecasting, NPV/IRR analysis, and annual P&L refinement.
Why Brands Work With Me
• Market share growth supported by data‑driven retail audit analysis
• Coverage expansion from 1,500 to nearly 50,000 outlets
• SOV improvement from 5% to 24% in six months
• Experienced in large‑scale distributor selection and onboarding
• Strong integration of strategy, execution and financial logic
• Proven record of doubling business in one year
Trust Us
Today, I am CEO and Senior Advisor at Novark Investment Group, an investment and advisory group focused on enabling businesses to grow and make a lasting impact.
More than a decade of hands‑on commercial experience at BIC, Nestlé, BAT and Pyrex, delivering measurable growth across multiple categories and routes to market.
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Go fast and go alone, build a team and go fare.
Professional Background
I have held leadership and management roles at BIC, Nestlé, British American Tobacco and Pyrex, where I worked across distributor management, sales force development, channel operations, visibility programs, forecasting and launch excellence.
